CentraForce seamlessly stitches together your datasets with ours. We fill in the gaps so you can quickly take action.
Make decisions in minutes.
This kind of intel could take years to uncover. For you, it's all in a day's work. Locate your purchase-ready Audience faster with less marketing spend, trial and error.
Understand your audience from every dimension
With predictive analytic tools that help you understand what makes them tick, why they buy and where to best engage them.
Hit the mark with every campaign.
Minimize waste, risk and uncertainty with accurate intelligence on your best Audiences—even ones you don't know you have yet.
LEADING THE REVOLUTION IN AUDIENCE-CENTRIC MARKETING™CentraForce connects you to purchase-ready Audiences with greater precision, less waste and smarter use of your marketing resources.
We help you define and locate your best Audience. THE ONE THAT HAS THE HIGHEST BUYING POTENTIAL.
The end goal is not about finding a specific market to go after. That's a thing of the past. It's about isolating the specific populations that are most likely to buy within that market.
That's what it really means to define an Audience. And we're going to help you get there.
We help you connect to your Audience with a laser focus.
We identify WHEN AND WHERE TO DELIVER YOUR MESSAGE TO THEM.
CentraForce adds a new tool to your toolbox—one that adds a new dimension to your decisions. We precisely identify your potential Audience. We then connect that Audience to your spend and whether you have enough budget to succeed. We can tell you where to play—and where not to.
It's a marketing superpower. One that allows you to do things you never thought were possible.
We help you build unified, empowered and unstoppable marketing teams. THE power and confidence to rally around your brand.
Every minute counts when you're going to market, launching a new brand or spending on a new channel. That's why we provide you with data you can get to—in seconds and minutes —providing a foundation that everyone can build a strategy around. Your teams get to faster, more confident decisions with less conflict and less risk.
You are never limited in your planning when you've got information just waiting to be accessed.
Audience Intelligence Platform™CentraForce empowers your team to quickly make the smartest marketing decisions by accessing unmatched Audience Intelligence.
Each Audience is uniquely defined based on each client’s existing and potential customer opportunities. Locate, understand and act upon your true Audience potential in all dimensions that matter.
Through the CentraForce Audience Intelligence Platform™, you’ll have 24/7 access to your Audiences’ locations, needs, goals, desires, aspirations, content preferences and touch points, to name a few. Drawing from a database of more than 230 million persons and more than 100,000 measures, messaging and media persona address the definitive understanding of your audience and how that specifically impacts strategic and tactical directions.
Audience 360° Dashboards are incredibly intuitive and deliver instantaneous results around media mix, best media properties, preferences by category, demographics, personalities, and brand affinities. Audience Locator™ shows you where the Audience lives, works and spends their time in context with how you can reach them. The Audience 360° Profiler will have you and your Audiences connected and ready to receive your message.
Reduce spending waste while boosting results. Fine-tune and optimize media decisions with precision through our revolutionary true Audience cross media platform. Our interactive wizard allows you to select your Audience target, define your campaign footprint, set budget restrictions and goals — generating an optimized selection of media options that adjust with your budget and Audience’s tactical preferences.
Audiences have never been easier to reach using our wizard-generated media report which has all of the best individual media options, reach and frequency, as well as cost and efficiency metrics. You’ll also have access to CentraForce’s proprietary and unduplicated Audience reach across all media types and individual options.
Dive into the next level of Audience insights. Audience Immersion Tools™ provide you with the power to create incredibly useful data products delivered via specialized gallery apps. You’ll have unlimited access to wizard-driven reporting tools that can help you proactively track and prevent Audience defection, align distribution of products with Audience potential, sell in sponsorships, identify best partnerships, pick the best site locations and more effectively target your Audience using hyperlocal criteria that you select.
RESULTS THAT MAKE A DIFFERENCEOur clients are able to make better strategic decisions using the insights from our Audience Intelligence Platform™. These decisions have allowed our clients to reach significantly new levels of business results.
- Alex Lundry, Deep Root Analytics
WHO WE WORK WITH
We serve those with a passion for connecting with their best Audiences and who believe in the power of big data as a way to inform strategy and campaign planning. Our clients extend across all sectors including retail, nonprofit, media, health, government and advocacy. CentraForce's capabilities allow us to serve teams responsible for research, insights, strategic planning, media planning and analytics.
We also partner with companies who want to utilize CentraForce's Audience Intelligence Platform™ as a foundation for their product offerings.
Because we're not an advertising software platform, we don't make money on your media spend, which means the insights you receive are unbiased and truly of the greatest quality.
Jon Pelzer Chief Product Officer
A pioneer of combining media, behavioral sciences and response metrics research, Jon has spent the past 30 years developing new technologies to grow businesses. His ground-breaking Audience-Centric methodology transforms the way Audiences can be defined and reached.
Birgit Enstrom Chief Operating Officer
A passion and expertise in helping companies utilize data and information to significantly improve their marketing operations, has led Birgit to provide clients with the structure they need to develop their business.
Nicole Hayes Persona Product Manager & Product Integration Expert
Nicole's key expertise lies in her ability to translate complex data into consumer narratives and actionable strategies and in her capacity for assimilating Audience-Centric marketing into the everyday client experience.
Ellen Pelzer Audience Development OperationsEllen’s expertise in secondary data allows her to seamlessly oversee the process of linking together datasets to translate them into unique Audience definitions for our clients.
Pauline Giordani Account Manager
Pauline's deep experience in both traditional and interactive mediums allows her to focus on building strong brands, intensifying loyalty and expanding Audiences.
Robb Williams Lead Data Architect
Robb's technical savvy and understanding of the database marketing industry have allowed him to create experiences that engage both technical and marketing teams with the dissemination of complex, multi-layered data.
Nathalie Smith Data Architect
Nathalie’s brings over 15 years experience in systems development to create analytical modules and applications for our clients.
Paul Sanchez Data Specialist
Paul is an information expert who compiles and analyzes datasets at CentraForce for dashboard development.
Claudia Contino Data Specialist and Support Desk ManagerClaudia gathers and analyzes datasets for dashboard development. Her client support skills keep our ship running smoothly.
John Brady Managing Partner
John has spent the past two decades founding, operating, investing in and advising a number of highly successful marketing services and communications companies. He serves as the Managing Partner of CentraForce.
Sara Fagen Partner
Sara is one of the nation's leading political and issue strategists. As a Partner of CentraForce, she offers her significant insight and expertise in leveraging the full potential of technology, politics and communications.
Alex Diaz-Asper Chief Financial Officer
Alex's lends his extensive experience in finance operations, mergers and acquisitions, venture capital and private equity to the CentraForce team.